The Price is Right Live extends tour with October-to-November dates
Tickets now available for traveling stage production featuring celebrity host, classic games, and iconic sets from the long-running game show.
The Price is Right Live, a touring stage adaptation of the television game show, announced ticket availability for performances running from October 9 through November 8. The production features a celebrity host, recreations of classic games, and sets derived from the original broadcast.
Ticket sales began immediately as of the announcement date. The tour targets multiple cities during the specified window, though specific venues were not detailed in the announcement.
The Price is Right Live represents a licensing extension of the franchise beyond its primary television broadcast. The touring model converts the game-show format into a live theatrical experience, a strategy common among long-established media properties seeking revenue diversification across experiential entertainment channels.
For collectors and investors tracking intellectual property exploitation across traditional and experiential media, the tour's scale and ticket availability serve as markers of franchise vitality and licensing partner confidence. Touring productions typically operate under revenue-sharing agreements between the IP holder and production operators, creating performance-dependent returns based on attendance and ticket pricing power.
The announcement originated September 29 from Las Vegas.